Level Up logo concepts

Press Up

A game-controller D-pad with the up button lit. The same shape reads as a health cross, and a press-up is the British name for a push-up.

Unbounded ExtraBold · Arcade Magenta

Box Jump

Three plyo boxes of rising height, with a client mid-jump onto the tallest. The hand-hold slots make them read as boxes rather than a bar chart.

Outfit ExtraBold, lowercase · Teal

Contour

Contour lines climbing to a summit, as on a topographic map. The same rings look like a fingerprint, which suits a personalised studio.

Jost Medium, wide tracking · Cobalt

Scoreboard

LEVEL UP on a dot-matrix display, like the interval timer on a gym wall or the level-up screen in an arcade game. Red LEDs to match your app.

Dot-matrix lettering, Space Mono · App Red

Exponent

UP set as a superscript, so the word itself sits up. It also suggests progress that compounds, like a number raised to a power.

Bricolage Grotesque ExtraBold · Violet

Signature

A jersey-style script with a tail swept under the name. A signature is personal by definition, and the script feels friendlier than block capitals.

Yellowtail script · Amber