Level Up logo concepts

Ascent

An italic L and U, with the right arm of the U rising into an arrow. The closest to your first reference, drawn as a custom monogram so the arrow grows out of the letter.

Barlow Condensed Black Italic · Signal Green

Lockout

A lifter at the top of an overhead press, drawn as a pictogram, with the loaded bar in the accent colour. Shown in the brand red your GymMobile app already uses.

Barlow Condensed Black Italic · App Red

Forge

A round badge with a kettlebell at the centre and an arrow cut out of its body. Suited to T-shirts, wall decals and a social profile picture.

Barlow Condensed Black · Bumper Orange

Stages

Three chevrons stacked like rank stripes, faint to bright, for the levels a client works through. The tagline sits beside UP in three short lines.

Barlow Condensed Black Italic · Signal Green

Loaded Bar

A typographic mark: LEVEL above a loaded barbell, UP below it. There is no illustration to simplify, so it prints cleanly in one colour on anything.

Barlow ExtraBold · Bumper Orange

Apex

The outline of a hex dumbbell head framing an LU monogram, with a small chevron above it. Wide, light lettering gives it the feel of a premium members' studio.

Barlow Medium, wide tracking · Trophy Gold