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Level Up · Personalised Fitness Studio · Set H
Twelve gym logos, ready to use
Flat, scalable marks built for real use: a website header, an app icon, a 16 px favicon, one-colour print and social posts. Every logo below is shown in all of those places, in the Level Up app colours (brand red #E1140A, black #0F0F0F and off-white #F5F5F2). Use the bar to try another brand colour, and download the files for any logo below its mockups.
Brand colour
Brand #E1140A
Hero black #0F0F0F
Off-white #F5F5F2
White #FFFFFF
H1 Kettlebell RiseH2 Lifter UH3 Plate LevelsH4 Bumper PlateH5 Varsity CrestH6 Progress RingH7 Power DumbbellH8 Level BarH9 Crossed DumbbellsH10 Heart & IronH11 Slam BallH12 Box Jump
H1
Kettlebell Rise A kettlebell, the icon of functional training, with an up arrow cut out of the bell.
Primary · on light Stacked · on dark On the brand colour App icon 32 · 16 px App icon and favicons, at true size One colour · black One colour · white
In use
Level Up · Personal training
Training Coaches Pricing Contact
Book a session
Personal training that levels you up.
One-to-one coaching, small groups and a plan built around you.
Book a consultation
See programmes
Website header
9:41 Level Up App splash screen and home screen
Level Up YOUR NEXT LEVEL
STARTS HERE.
1:1 coaching · Small groups · Custom plans
Book your first session
Link in bio to book. Instagram promo post
Studio t-shirt
Wordmark Archivo Expanded Black Italic
Tagline Montserrat SemiBold, tracked
Smallest size Icon 16 px · full logo 120 px wide
Files level-up-kettlebell-rise-*.svg / .png
H2
Lifter U The U in UP is an athlete pressing a barbell overhead, so the name itself does the lift.
Primary · on light Stacked · on dark On the brand colour App icon 32 · 16 px App icon and favicons, at true size One colour · black One colour · white
In use
Level Up · Personal training
Training Coaches Pricing Contact
Book a session
Personal training that levels you up.
One-to-one coaching, small groups and a plan built around you.
Book a consultation
See programmes
Website header
9:41 Level Up App splash screen and home screen
Level Up YOUR NEXT LEVEL
STARTS HERE.
1:1 coaching · Small groups · Custom plans
Book your first session
Link in bio to book. Instagram promo post
Studio t-shirt
Wordmark Unbounded ExtraBold
Tagline Montserrat SemiBold, tracked
Smallest size Icon 16 px · full logo 120 px wide
Files level-up-lifter-u-*.svg / .png
H3
Plate Levels Plates loaded from small to large, like rising level bars. Correctly loaded, too: the largest plate sits nearest the centre.
Primary · on light Stacked · on dark On the brand colour App icon 32 · 16 px App icon and favicons, at true size One colour · black One colour · white
In use
Level Up · Personal training
Training Coaches Pricing Contact
Book a session
Personal training that levels you up.
One-to-one coaching, small groups and a plan built around you.
Book a consultation
See programmes
Website header
9:41 Level Up App splash screen and home screen
Level Up YOUR NEXT LEVEL
STARTS HERE.
1:1 coaching · Small groups · Custom plans
Book your first session
Link in bio to book. Instagram promo post
Studio t-shirt
Wordmark Big Shoulders Display Black
Tagline Montserrat SemiBold, tracked
Smallest size Icon 16 px · full logo 120 px wide
Files level-up-plate-levels-*.svg / .png
H4
Bumper Plate A competition bumper plate with the LU monogram cut through it: a round badge that works everywhere.
Primary · on light Stacked · on dark On the brand colour App icon 32 · 16 px App icon and favicons, at true size One colour · black One colour · white
In use
Level Up · Personal training
Training Coaches Pricing Contact
Book a session
Personal training that levels you up.
One-to-one coaching, small groups and a plan built around you.
Book a consultation
See programmes
Website header
9:41 Level Up App splash screen and home screen
Level Up YOUR NEXT LEVEL
STARTS HERE.
1:1 coaching · Small groups · Custom plans
Book your first session
Link in bio to book. Instagram promo post
Studio t-shirt
Wordmark Archivo Expanded Black
Tagline Montserrat SemiBold, tracked
Smallest size Icon 16 px · full logo 120 px wide
Files level-up-bumper-plate-*.svg / .png
H5
Varsity Crest An athletic-club crest: varsity lettering, a loaded barbell and three rank chevrons for levelling up.
Primary · on light Stacked · on dark On the brand colour App icon 32 · 16 px App icon and favicons, at true size One colour · black One colour · white
In use
Level Up · Personal training
Training Coaches Pricing Contact
Book a session
Personal training that levels you up.
One-to-one coaching, small groups and a plan built around you.
Book a consultation
See programmes
Website header
9:41 Level Up App splash screen and home screen
Level Up YOUR NEXT LEVEL
STARTS HERE.
1:1 coaching · Small groups · Custom plans
Book your first session
Link in bio to book. Instagram promo post
Studio t-shirt
Wordmark Graduate
Tagline Montserrat SemiBold, tracked
Smallest size Icon 16 px · full logo 120 px wide
Files level-up-varsity-crest-*.svg / .png
H6
Progress Ring A dumbbell inside a progress ring at 80%, with the ring’s arrow pointing up: progress you can see, like a fitness app.
Primary · on light Stacked · on dark On the brand colour App icon 32 · 16 px App icon and favicons, at true size One colour · black One colour · white
In use
Level Up · Personal training
Training Coaches Pricing Contact
Book a session
Personal training that levels you up.
One-to-one coaching, small groups and a plan built around you.
Book a consultation
See programmes
Website header
9:41 Level Up App splash screen and home screen
Level Up YOUR NEXT LEVEL
STARTS HERE.
1:1 coaching · Small groups · Custom plans
Book your first session
Link in bio to book. Instagram promo post
Studio t-shirt
Wordmark Anton
Tagline Montserrat SemiBold, tracked
Smallest size Icon 16 px · full logo 120 px wide
Files level-up-progress-ring-*.svg / .png
H7
Power Dumbbell A dumbbell whose handle is a lightning bolt: strength training with energy.
Primary · on light Stacked · on dark On the brand colour App icon 32 · 16 px App icon and favicons, at true size One colour · black One colour · white
In use
Level Up · Personal training
Training Coaches Pricing Contact
Book a session
Personal training that levels you up.
One-to-one coaching, small groups and a plan built around you.
Book a consultation
See programmes
Website header
9:41 Level Up App splash screen and home screen
Level Up YOUR NEXT LEVEL
STARTS HERE.
1:1 coaching · Small groups · Custom plans
Book your first session
Link in bio to book. Instagram promo post
Studio t-shirt
Wordmark Russo One
Tagline Montserrat SemiBold, tracked
Smallest size Icon 16 px · full logo 120 px wide
Files level-up-power-dumbbell-*.svg / .png
H8
Level Bar A dumbbell whose handle is a spirit level with the bubble dead centre: perfectly level, then up.
Primary · on light Stacked · on dark On the brand colour App icon 32 · 16 px App icon and favicons, at true size One colour · black One colour · white
In use
Level Up · Personal training
Training Coaches Pricing Contact
Book a session
Personal training that levels you up.
One-to-one coaching, small groups and a plan built around you.
Book a consultation
See programmes
Website header
9:41 Level Up App splash screen and home screen
Level Up YOUR NEXT LEVEL
STARTS HERE.
1:1 coaching · Small groups · Custom plans
Book your first session
Link in bio to book. Instagram promo post
Studio t-shirt
Wordmark Sora ExtraBold
Tagline Montserrat SemiBold, tracked
Smallest size Icon 16 px · full logo 120 px wide
Files level-up-level-bar-*.svg / .png
H9
Crossed Dumbbells The classic gym emblem of crossed dumbbells, levelled up with a chevron, inside a ring.
Primary · on light Stacked · on dark On the brand colour App icon 32 · 16 px App icon and favicons, at true size One colour · black One colour · white
In use
Level Up · Personal training
Training Coaches Pricing Contact
Book a session
Personal training that levels you up.
One-to-one coaching, small groups and a plan built around you.
Book a consultation
See programmes
Website header
9:41 Level Up App splash screen and home screen
Level Up YOUR NEXT LEVEL
STARTS HERE.
1:1 coaching · Small groups · Custom plans
Book your first session
Link in bio to book. Instagram promo post
Studio t-shirt
Wordmark Oswald Bold
Tagline Montserrat SemiBold, tracked
Smallest size Icon 16 px · full logo 120 px wide
Files level-up-crossed-dumbbells-*.svg / .png
H10
Heart & Iron A dumbbell cut through a heart: health and strength in one mark, for training that looks after you.
Primary · on light Stacked · on dark On the brand colour App icon 32 · 16 px App icon and favicons, at true size One colour · black One colour · white
In use
Level Up · Personal training
Training Coaches Pricing Contact
Book a session
Personal training that levels you up.
One-to-one coaching, small groups and a plan built around you.
Book a consultation
See programmes
Website header
9:41 Level Up App splash screen and home screen
Level Up YOUR NEXT LEVEL
STARTS HERE.
1:1 coaching · Small groups · Custom plans
Book your first session
Link in bio to book. Instagram promo post
Studio t-shirt
Wordmark Kanit ExtraBold Italic
Tagline Montserrat SemiBold, tracked
Smallest size Icon 16 px · full logo 120 px wide
Files level-up-heart-iron-*.svg / .png
H11
Slam Ball A slam ball whose seams form an up arrow: every rep sends you up a level.
Primary · on light Stacked · on dark On the brand colour App icon 32 · 16 px App icon and favicons, at true size One colour · black One colour · white
In use
Level Up · Personal training
Training Coaches Pricing Contact
Book a session
Personal training that levels you up.
One-to-one coaching, small groups and a plan built around you.
Book a consultation
See programmes
Website header
9:41 Level Up App splash screen and home screen
Level Up YOUR NEXT LEVEL
STARTS HERE.
1:1 coaching · Small groups · Custom plans
Book your first session
Link in bio to book. Instagram promo post
Studio t-shirt
Wordmark Montserrat Black Italic
Tagline Montserrat SemiBold, tracked
Smallest size Icon 16 px · full logo 120 px wide
Files level-up-slam-ball-*.svg / .png
H12
Box Jump A plyo box with a jump arrow sweeping up onto it: one jump, one level higher.
Primary · on light Stacked · on dark On the brand colour App icon 32 · 16 px App icon and favicons, at true size One colour · black One colour · white
In use
Level Up · Personal training
Training Coaches Pricing Contact
Book a session
Personal training that levels you up.
One-to-one coaching, small groups and a plan built around you.
Book a consultation
See programmes
Website header
9:41 Level Up App splash screen and home screen
Level Up YOUR NEXT LEVEL
STARTS HERE.
1:1 coaching · Small groups · Custom plans
Book your first session
Link in bio to book. Instagram promo post
Studio t-shirt
Wordmark Teko Bold
Tagline Montserrat SemiBold, tracked
Smallest size Icon 16 px · full logo 120 px wide
Files level-up-box-jump-*.svg / .png
