Set H · Gym brand kits
The newest set: twelve production-ready gym logos in the Level Up app colours, each with app icons, favicons, mockups and files to download.
View the Set H brand kits and downloads
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H1 Kettlebell Rise A kettlebell, the icon of functional training, with an up arrow cut out of the bell.
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H2 Lifter U The U in UP is an athlete pressing a barbell overhead, so the name itself does the lift.
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H3 Plate Levels Plates loaded from small to large, like rising level bars. Correctly loaded, too: the largest plate sits nearest the centre.
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H4 Bumper Plate A competition bumper plate with the LU monogram cut through it: a round badge that works everywhere.
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H5 Varsity Crest An athletic-club crest: varsity lettering, a loaded barbell and three rank chevrons for levelling up.
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H6 Progress Ring A dumbbell inside a progress ring at 80%, with the ring’s arrow pointing up: progress you can see, like a fitness app.
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H7 Power Dumbbell A dumbbell whose handle is a lightning bolt: strength training with energy.
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H8 Level Bar A dumbbell whose handle is a spirit level with the bubble dead centre: perfectly level, then up.
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H9 Crossed Dumbbells The classic gym emblem of crossed dumbbells, levelled up with a chevron, inside a ring.
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H10 Heart & Iron A dumbbell cut through a heart: health and strength in one mark, for training that looks after you.
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H11 Slam Ball A slam ball whose seams form an up arrow: every rep sends you up a level.
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H12 Box Jump A plyo box with a jump arrow sweeping up onto it: one jump, one level higher.
Set G · Anime
Thirteen original anime-themed logos, from power-up auras and manga panels to chibi mascots and neon Tokyo signs.
View the full Set G presentation
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G1 Power Up An athlete powers up inside a blazing aura, the classic anime moment of reaching the next level.
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G2 Manga Impact A manga panel: speed lines, an impact burst and LEVEL UP!! lettered like a sound effect.
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G3 Chibi Bell An original chibi mascot: a kettlebell with big anime eyes and a "certain victory" headband, flexing.
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G4 Anime Title An anime title card: hot gradient lettering over a giant レベルアップ, the Japanese for "level up".
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G5 Moonlight Run Straight out of an anime opening: a runner crossing a giant moon as cherry blossoms blow past, with a 修行 (training) seal.
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G6 Status Up A retro RPG level-up screen where the stats that rise are strength, stamina and speed.
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G7 Neko Lift An original chibi cat pressing a barbell overhead, with a proud ニャッ! ("nya!").
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G8 Mecha HUD A mecha cockpit display: LEVEL UP locked on, power full, level 01 to 02.
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G9 Shuriken A spinning ninja star with a シュッ! whoosh: sharp, fast and precise.
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G10 Ensō A zen ensō brush circle around 力, the kanji for strength, with a small LU seal.
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G11 Neon Tokyo Neon on a Tokyo night street: LEVEL UP in pink tubes beside a vertical レベルアップ sign.
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G12 Ink Fighter A high kick cut out of a splash of sumi ink, signed 根性 (guts) in brush.
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G13 Kira Kira Magical-girl sparkle: a winged star, a ribbon banner and キラキラ ("sparkle, sparkle").
Set F · Sport finish
Sixteen logos with a sports-brand finish, from metallic gold and colour gradients to athlete silhouettes and hand-painted strokes.
View the full Set F presentation
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F1 Sprint Rise A sprinter drives up a rising track that becomes an arrow.
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F2 Rank Up Three rank chevrons on a metal crest: every session earns the next stripe.
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F3 Iron Bell The name cast into an iron kettlebell, finished in gold.
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F4 Swing A kettlebell swing at full height, with the path of the swing trailing behind the bell.
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F5 Breakthrough An athlete bursts out through a gap in a hand-painted ring.
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F6 Overhead An overhead squat: the lift that shows real strength and control.
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F7 Measured A tape measure runs under the name and rises like a growth arrow: progress you can measure.
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F8 Victory Seal A club seal: laurel wreath, LU monogram and the name set round the ring.
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F9 Victory V The V becomes an athlete with both arms raised: the moment you level up.
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F10 Game On Level up, the game way: 3D title lettering and an XP bar that is almost full.
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F11 Uppercut A glossy boxing glove drives an uppercut: hit your next level.
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F12 Winged Arrow An arrow rising on metal wings: training that lifts you.
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F13 Push-Up The name is the floor: an athlete holds a push-up on top of LEVEL UP.
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F14 Battle Ropes Battle ropes whose waves climb like a growth chart.
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F15 Power Surge A bolt of energy splits LEVEL and UP: power up every session.
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F16 Balance Warrior III: a body held perfectly level against a rising sun.
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E1 Letter Moves The L and V are athletes holding an L-sit and a V-up.
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E2 Hang The U is an athlete hanging from a pull-up bar.
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E3 Overhead The name is the barbell, pressed overhead by an athlete.
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E4 Plate P The bowl of the P is a blue 20 kg competition plate.
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E5 Kettlebell Type The whole logo is a kettlebell, with the name built in.
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E6 Box Jump UP has jumped onto a plyo box, a level above LEVEL.
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E7 Heart V The V of LEVEL is a heart.
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E8 Medal V The V is a medal ribbon with a gold medal hanging from it.
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E9 Sneaker L The last L is a leg in a trainer, stepping toward UP.
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E10 Jump Rope The whole name is mid-jump over a skipping rope.
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E11 Stopwatch P The bowl of the P is a stopwatch filling up.
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E12 Cauldron U The U holds a flame rising out of it.
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D1 Pull-Up A pull-up at the top of the rep, with the head over the bar.
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D2 Step Up A figure stepping up onto a higher platform.
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D3 Kettlebell Peak A kettlebell whose handle opening is a triangle pointing up.
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D4 25 kg A red competition weight plate carrying the studio name.
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D5 Summit Two peaks, a dashed trail and a gold flag at the top.
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D6 Ignite A two-tone flame for energy and effort.
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D7 Hex Dumbbell A hex dumbbell tilted upward, with the rising end in amber.
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D8 Stopwatch A stopwatch with the hand at twelve and a progress ring.
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D9 Medal A gold medal for the personal best every client is chasing.
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D10 Heavy Bag A heavy bag for boxing and conditioning work.
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D11 Rings Gymnastic rings hanging from a beam, for bodyweight strength.
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D12 Pulse A heart whose pulse line steps up a level after the beat.
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C1 Lift The two L's of LEVEL lock into a square, and the blue one is lifted a step.
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C2 Climb LEVEL runs along the bottom, then UP turns and climbs upward.
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C3 Split Level The word is sliced across the middle and the top half jumps up and forward.
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C4 Boutique Premium lettering with a round LU seal, in forest green and sand.
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C5 You The U of UP stands for you, with a dot for the client lifted above it.
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A1 Ascent An L and U monogram. The right arm of the U rises into an arrow.
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A2 Lockout A lifter holding a loaded barbell overhead, with the bar in red.
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A3 Forge A round badge with a kettlebell at the centre and an arrow cut into it.
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A4 Stages Three chevrons like rank stripes, getting brighter as they rise.
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A5 Loaded Bar LEVEL and UP separated by a loaded barbell. Lettering only.
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A6 Apex A hexagon, like a hex dumbbell, around an LU monogram. Premium gold.
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B1 Press Up A game-controller button pad with the up button lit. It also reads as a health cross.
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B2 Box Jump Plyo boxes of rising height, with a client jumping onto the tallest.
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B3 Contour Map contour lines climbing to a summit. They also look like a fingerprint.
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B4 Scoreboard LEVEL UP in red lights, like the interval timer on a gym wall.
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B5 Exponent UP raised like a power in maths, so the word itself goes up.
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B6 Signature A sports-jersey script with a swept underline.
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