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Level Up · Personalised Fitness Studio · Round 4

Icon logos

Twelve logos led by a symbol. Each icon works on its own, on a sign, a T-shirt or as an app icon, and pairs with the custom LEVEL UP lettering.

01

Pull-Up

A pull-up at the top of the rep, chin over the bar. The bar is the level, and the head rising above it is the client levelling up.

Icon
Logo
One colour on Aqua
Stacked
App icon
02

Step Up

A step-up, one of the first moves in any personal programme, with the platforms rising like levels. The figure is drawn in the style of sports pictograms, so it stays clear at small sizes.

Icon
Logo
One colour on Cobalt
Stacked
App icon
03

Kettlebell Peak

A kettlebell whose handle opening is a triangle pointing up, so the most recognisable piece of studio kit also says up. The handle carries the accent colour, and the solid shape stays bold on signage and embroidery.

Icon
Logo
One colour on Emerald
Stacked
App icon
04

25 kg

A red competition bumper plate. In competition colours, red marks the 25 kg plate, the heaviest standard disc, and the plate carries the studio name the way real equipment does. It uses the red from the GymMobile app.

Icon
Logo
On black
Stacked
App icon
05

Summit

A peak with a switchback trail and a flag at the top. Each turn in the trail is a level, and the flag is the goal a client sets with their coach. Paired with the lighter lettering for a calmer, premium feel.

Icon
Logo
On Midnight
Stacked
App icon
06

Ignite

A two-tone flame for energy and effort. It is the most direct of the six and reads instantly at any size, from a phone icon to the studio wall.

Icon
Logo
One colour on Flame
Stacked
App icon
07

Hex Dumbbell

A hex dumbbell tilted upward, with the rising end in amber. The most familiar object in any gym, turned so that it climbs.

Icon
Logo
One colour on Amber
Stacked
App icon
08

Stopwatch

A stopwatch with the hand at twelve and a progress ring running round the dial. Every session is timed and tracked, and the ring fills as the client moves up.

Icon
Logo
One colour on Violet
Stacked
App icon
09

Medal

A gold medal for a personal best, the result every client is working towards. A classic badge that reads well on kit and on social posts.

Icon
Logo
On black
Stacked
App icon
10

Heavy Bag

A heavy bag for boxing and conditioning work. Simple shapes that stay clear on a sign, a pair of gloves or a phone screen.

Icon
Logo
One colour on Red
Stacked
App icon
11

Rings

Gymnastic rings hanging from a beam, for bodyweight strength. The beam is the level, and the rings are where clients pull themselves up.

Icon
Logo
One colour on Teal
Stacked
App icon
12

Pulse

A heart whose pulse line steps up a level after the beat. It suits a studio that puts health and steady progress first.

Icon
Logo
One colour on Rose
Stacked
App icon

These are concepts for discussion. The chosen icon will be refined and delivered with the full logo set: icon only, horizontal, stacked and one-colour versions, in SVG and PNG, plus app launcher icons.