Level Up · Personalised Fitness Studio · Round 3
Five directions, each presented the way a finished identity is delivered: the primary logo, a one-colour version on the brand colour, a second layout, an app icon and a small palette.
LEVEL begins and ends with L. The two L's lock together into a square, and the second one is lifted a step, which turns the square into LEVEL UP. The corners also read as a focus frame, for training built around one person.
#0B0D12#2B4DFF#6180FF#EEF1F6Lettering custom drawn · Tagline in Manrope Bold
LEVEL runs along the baseline, then UP turns and climbs. The lockup traces the idea itself: along the level, then up. Set in the black and red of the GymMobile app.
#111214#E1140A#FF2D20#F5F5F2Lettering custom drawn · Tagline in Manrope Bold
The wordmark is cut at mid-height and the top half is lifted and pushed forward, like a jump caught in motion. It uses one colour only, so it prints cleanly on kit, walls and equipment, with Volt as the supporting colour.
#111111#D4FF3A#F4F4F0#8A8D93Lettering custom drawn, 11° italic · Tagline in Manrope ExtraBold
A quieter, premium direction for a members-style studio. The lettering has high-waisted E's, a small nod to lifting, and the seal carries an LU monogram in which the U sits a step higher than the L.
#14392D#E8DDC7#F4EFE5#B08A4ELettering custom drawn, high-waisted E · Tagline in Manrope SemiBold
The U of UP stands for you. A dot lifted clear of it is the client, raised up, and the whole shape also reads as someone with both arms in the air.
#0B0D12#00897B#22D3BE#F2F5F4Wordmark in Plus Jakarta Sans ExtraBold · Tagline in Manrope Bold
These are concepts for discussion. The chosen direction will be refined and delivered as a full logo set: horizontal, stacked, symbol-only and one-colour versions, in SVG and PNG.